While att Freshmade Brands, I worked on the packaging refresh for B&W Quality Growers’ Arugula, Watercress, and Power 4 Blend product line.

The goal was to preserve the authenticity of B&W’s family-farm heritage while introducing a more modern, elevated look that could carry the brand forward. We balanced legacy and freshness by pairing warm, farm-inspired design cues, like whitewashed wood textures and small-batch visual references, with bold typography and benefit-driven copy that highlighted the products’ nutritional value.

The result was a refreshed packaging system that felt rooted, approachable, and contemporary while honoring the brand’s long-standing reputation for quality.