Cali Coffee

Led the full creative development and execution of a comprehensive brand refresh, including logo redesign, typography system, brand kit, website redesign, menu design, packaging, social content, LTO campaign assets, print collateral, digital creative, and motion/animation deliverables. Owned projects from concept through final production across all customer touchpoints.

Cali Coffee is a rapidly expanding QSR coffee brand (8→20 stores since rebrand in 2025)

Results: Increased brand awareness, measurable sales lift, and elevated customer engagement.