Cali Coffee

I led the creative direction and visual identity rebrand for Cali Coffee, repositioning a rapidly expanding coffee brand (8→19 stores as of Jan. 2026) with a modern and premium visual identity that reflects their core differentiators: exceptional customer service, quality and speed. Designed a contemporary, relatable aesthetic and brand voice that resonates with Gen Z and millennial audiences while maintaining sophistication.

Result: Increased brand awareness, measurable sales lift, and elevated customer engagement.