Cali Coffee

As Creative Director and Designer I repositioned the Cali Coffee coffee brand through a modern, and premium visual identity, designed to scale across 8+ locations and support aggressive growth (19 stores and counting as of Jan. 2026). Leveraging food & beverage expertise, I approached the rebrand as equal parts café and lifestyle—creating relatable yet polished imagery that matched their exceptional customer service and encouraged fans to represent the brand beyond the cup. Result: Increased brand awareness, measurable sales lift, and elevated customer engagement through merchandise and social adoption.